About Me


My name is Lara Odupitan, Founder of Toyin LaTour. 

My goal is to reach people's inner creativity through the expression of design and fashion. To want to help boost the confidence of people who are either still finding their way or just need a little inspiration. I aspire to be a brand who caters to the evolving fashion styles of the community. Nothing is more important than how you feel about yourself, Toyin LaTour Streetwear is just here to put a little sugar in your tea. lol

I started Toyin LaTour in 2014 when I was in the Air Force living in the barracks. I have always considered myself to be a free spirit and I always knew that one day I would go into business for myself. Toyin LaTour began simply as an expressive release. I am a visual artist, and finding different ways to express myself is very important to me. One of the main ways I do this is though fashion and the way I dress. A lot of times going shopping is chaotic for me because I don't like to purchase clothing most people have and I have a hard time finding clothing more my style. So I figured why not just design my own clothing? But what made me want to start my own brand were the reactions I received. People were so supportive and amazed by what I was creating that it made me want to share it with the world, thus creating Toyin LaTour. I hope this company helps people grow just as it helped me. "I may not change the world, but let me inspire someone who can." -Wale

Toyin LaTour, diary of the misunderstood.